marketing

SELFMARKETING: The I-Brand

SELFMARKETING: The I-Brand

Every entrepreneur should assess his personal situation before getting started in order to define his or her goals properly. This process is crucial because it will lead not only to an in-depth analysis of personal skills and interests but also to a careful exploration of the own personality. In other words, looking at oneself carefully displays all important facets in one’s identity and quarries core values which will play an important role in the future career. 

A Game is a Game is a Game

A Game is a Game is a Game

THE CHALLENGE OF DEFINING A GAME

The recent success of video games has led to a progressive adoption of game mechanisms in everyday products and services. Social science researchers have observed that the increasing ubiquity of gaming is having a formative impact on society. The world of video games has become more and more interwoven with cultural habits in everyday life. In recent years, sociologists have started to look at this ludification of culture in a more detailed fashion.

What Makes a Game

What Makes a Game

The analysis of both academic and practical definitions has shown that despite the many differences there are substantial similarities between all definition of games. What all these definitions have in common is the fact that they describe games as simulated and formal systems that include the notion of decision-making based on a pre-defined set of rules. 

Warum wir spielen

Warum wir spielen

WAS SOCIAL GAMES SO INTERESSANT MACHT

Gamification- die zweite! Nachdem wir im Interview mit Verena Delius von goodbeans das Phänomen erstmals beleuchtet haben, will ich mich jetzt der Frage zuwenden, was Spiele denn eigentlich aus Sicht der User so attraktiv macht. Wer wäre dazu besser geeignet als ein Konzeptioner aus dem Game Design! Ich spreche mit Helge Looft (HL), Senior User Experience Strategist bei der Exozet Group in Berlin. Einer, der sich auskennt, und uns vor allem erklären kann, warum die halbe Welt zu virtuellen Bauern, Mafiabossen oder Pokerfaces wird.

The Start-up of You

The Start-up of You

Although it is not award-winning literature, the “start-up of you” is definitely an inspiring page turner with a lot of good insights on how to expand the personal framework. The overall theme “give and you shall receive” is actually true. Try it - the vision of everyone being and acting like an entrepreneur is about to become real - in no time!

Smartphones machen jeden zum Gamer!

Smartphones machen jeden zum Gamer!

Gamification ist in aller Munde – aber keiner weiß, was das eigentlich ist. Aber wie weitreichend die kulturellen Veränderungen durch den Erfolg der Videospiele tatsächlich sind, können (oder wollen) sich die wenigsten vorstellen. Dass Gaming heute ein riesiger Markt ist - sogar größer als Musik und Spielfilm – hat sich langsam aber sicher rumgesprochen. Deswegen wird Gamification gleich ein riesiges Potential bescheinigt und von selbsternannten Marketingexperten schon als die nächste Wunderwaffe im Kampf um den Kunden bezeichnet.